Industry Speaker Series

March 3rd, 12-1pm

How AI & SEO Are Changing Winery Websites (and What to Do About It)

Search engines, and the AI tools that increasingly power them, are changing how consumers discover wineries, plan visits, and decide what to buy. In this practical, winery-focused seminar, Amy Sarah Marshall breaks down how SEO and AI intersect, and what that means for your website content today.

Designed specifically for winery owners, marketers, and tasting-room teams, this session will demystify SEO and show how to create content that is discoverable, credible, and genuinely engaging, without sounding robotic or salesy. We will explore how search engines and AI tools evaluate content, what “quality” really means in 2026, and how wineries can use these insights to improve website copy, blog posts, event pages, and educational content.

What we’ll cover:

• Writing website content that performs well in both search results and AI-generated summaries
• Structuring pages so they’re easy for visitors (and search engines) to understand
• Balancing storytelling, hospitality, and technical SEO best practices
• Making content more accessible, readable, and useful for real wine consumers

Whether you’re refreshing an existing site or building new content from scratch, this session will help you future-proof your digital presence and make sure your winery shows up, stands out, and feels human in the age of AI-driven search.

Who Should Attend:

This session is designed for winery owners, web designers, marketing managers, and others overseeing digital assets in the wine trade. 

Speaker:

Amy Sarah Marshall is a seasoned writer, strategist, and editor with more than 20 years of experience shaping effective content across digital and print platforms. Her work spans a wide range of industries including healthcare, higher education, nonprofits, financial institutions, and business associations, giving her a rare ability to translate complex ideas into clear, engaging stories that drive real results.

Grounded in data and research, Amy Sarah aligns content strategies with best practices in SEO, readability, accessibility, and usability. She is particularly skilled at helping organizations create content that serves both humans and search engines by boosting visibility without sacrificing authenticity or clarity.