Understanding Your Cost of Production
Virginia produces world-class wines, but long-term profitability and competing in the market comes down to cost of production. This free set of resources, developed for and with Virginia’s wine community, helps you understand what each case of wine actually costs to make, see how your numbers compare to regional benchmarks, and identify the management decisions that most improve your bottom line.
These tools will help you find that opportunity in your own operation and act on it, whether your focus is direct-to-consumer, distribution, or a blend of both.
Webinar Recordings
Numbers that Grow Wineries: 5 Costly Financial Blind Spots
Most wineries make pricing, inventory, and growth decisions on shaky numbers. Join wine-industry accounting specialist Zane Stevens (Founder, Protea Financial) for a fast-paced look at the five financial blind spots quietly costing wineries money—and what “good” looks like instead.
Understanding Margins in Different Sales Channels
Every producer knows the same drop of liquid earns more or less depending on where it’s sold but capturing true margins and balancing your sales mix is far trickier. In this webinar, learn about understanding COGS and setting healthy margins across sales channels.