Coalition Led Projects

Our Work

Strengthening Virginia wine in the traded sector.

We aim to expand Virginia wine’s traded sector footprint, enhance producer competitiveness and profitability, provide insight into consumer preferences and market trends, foster collaboration across the private and public sector, and share critical information with stakeholders. Much of our work is based on recommendations made by the 2024 Virginia Wine Industry Report.

Projects Overview

Cost of Production Review

Establish regional cost benchmarks, analyze best practices, and develop tools to enhance winery profitability and traded sector competitiveness.

Business Consults

Facilitate low-cost winery consultations with Virginia experts in branding, design, marketing, and website development.

Resource Directory

Expand and widely share a comprehensive resource guide,
connecting regional wineries to essential programs and services.

Workforce Support

Strengthen wine industry workforce through strategic partnerships, targeted education, and career pathway promotion.

Financial Education

Research accessible finance education
resources, providing industry-specific tools and training to enhance vineyard and winery financial management.

Industry Speaker Series

Connecting regional wineries with industry experts on viticulture, winemaking, and wine business strategies.

Questions about our work?

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