Virginia Wine Ambassador Training

Resources for Front of House Staff

Supporting our partners in restaurants, hospitality, distribution, and retail.

Why it matters: Virginia’s wine industry is multi-billion dollar economic driver, supporting thousands of jobs, farms, and local businesses. Growing sales in restaurants and wine retail stores strengthens the entire ecosystem. Read more: Coalition Blog.
What this is: A practical training program designed for front-of-house staff to build knowledge, confidence, and pride in recommending Virginia wines by the glass and bottle.
Who it’s for: Wineries, distributors, restaurants, and industry partners who want to equip their teams to be true Virginia Wine Ambassadors.
The goal: Empower hospitality professionals to share Virginia’s rich wine story, increase sales, and enhance every guest’s experience while supporting our state’s vibrant wine community.

This initiative is made possible by support from the Virginia Wine Board Marketing Office. Visit VirginiaWine.org for more info.