About the Speaker

Dr. Liz Thach, MW is President of the Wine Market Council, an award-winning wine researcher, educator, and Master of Wine. A globally recognized authority on wine business and consumer trends, Dr. Thach has advised wineries and wine regions around the world on building brands, driving profitability, and connecting authentically with consumers.

What You’ll Learn:

• Big-picture insights on current U.S. wine market trends and what they mean for regional producers.

• Practical ideas for growing sales in the traded sector—from restaurant lists to retail shelves.

• Strategies for shaping your brand story and connecting with today’s evolving wine consumer.

• Data-backed reasons for optimism about the future of the U.S. wine market