About the Speaker

Amy Sarah Marshall is a seasoned writer, strategist, and editor with more than 20 years of experience shaping effective content across digital and print platforms. Her work spans a wide range of industries including healthcare, higher education, nonprofits, financial institutions, and business associations, giving her a rare ability to translate complex ideas into clear, engaging stories that drive real results.

Grounded in data and research, Amy Sarah aligns content strategies with best practices in SEO, readability, accessibility, and usability. She is particularly skilled at helping organizations create content that serves both humans and search engines by boosting visibility without sacrificing authenticity or clarity.

What You’ll Learn:

• • Writing website content that performs well in both search results and AI-generated summaries
  • Structuring pages so they’re easy for visitors (and search engines) to understand
  • Balancing storytelling, hospitality, and technical SEO best practices
  • Making content more accessible, readable, and useful for real wine consumers