Industry Speaker Series – How AI & SEO Are Changing Winery Websites

How AI & SEO Are Changing Winery Websites (and What to Do About It)

Search engines, and the AI tools that increasingly power them, are changing how consumers discover wineries, plan visits, and decide what to buy. In this practical, winery-focused seminar, Amy Sarah Marshall breaks down how SEO and AI intersect, and what that means for your website content today.

Designed specifically for winery owners, marketers, and tasting-room teams, this session will demystify SEO and show how to create content that is discoverable, credible, and genuinely engaging, without sounding robotic or salesy. We will explore how search engines and AI tools evaluate content, what “quality” really means in 2026, and how wineries can use these insights to improve website copy, blog posts, event pages, and educational content.

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