Welcome to the Virginia Wine Coalition! We are thrilled to introduce our organization, outlining our mission and the significant value we bring to the Virginia wine industry and the Commonwealth’s economy. As a dedicated industry support organization, our core focus is on fostering the growth and success of Virginia wine.

Here are four key ways the Virginia Wine Coalition is driving the expansion of the Virginia wine industry:

1. Expanding Virginia Wine’s Reach in the Traded Sector. A primary goal is to help Virginia wineries and vineyards access new markets and reach a broader consumer base by increasing presence in the traded sector. This involves strategic efforts to boost the visibility and availability of Virginia wines beyond direct-to-consumer sales, creating exciting new avenues for industry growth and market penetration.
2. Supporting Virginia’s Vineyards and Wineries. The well-being and prosperity of Virginia’s vineyards and wineries are at the heart of everything we do. We function as a dedicated industry support organization, working on targeted projects designed to enhance the success and growth of these vital businesses. Discover more about our initiatives and their impact on our Projects page.
3. Contributing to Virginia’s Economic Growth. The Virginia Wine Coalition is proud to be supported in part by GO Virginia, a state initiative administered by the Virginia Department of Housing and Community Development (DHCD). GO Virginia is committed to strengthening and diversifying Virginia’s economy. We are a key partner in this vision, actively contributing to economic development through the expansion of the Virginia wine industry.
4. Powered by Strong State and Local Partnerships. Our capacity to execute impactful projects and provide crucial industry support is significantly enhanced through robust partnerships with the state government and various localities across Virginia wine country. This strong backing underscores the recognition of the Virginia wine industry as a valuable asset for economic development and tourism.

We invite you to explore the specific projects we are undertaking to achieve these goals and support the Virginia wine industry. Stay informed about valuable industry resources, upcoming events, and more by joining our mailing list. Contact us today to connect!