On September 26, 2025, world leaders endorsed the first-ever United Nations Global Political Declaration on Noncommunicable Diseases (NCDs) and Mental Health, a milestone moment for global health policy. The declaration will be considered for final approval at the UN General Assembly in October 2025.

What the Declaration Says About Alcohol

The declaration reaffirmed a focus on addressing the harmful use of alcohol rather than calling for prohibition or dismissing moderate consumption altogether. This distinction is crucial: it aligns with national drinking guidelines in countries like the US and UK, which maintain moderation as a valid concept. Importantly, the “whole of society” approach was preserved, ensuring the private sector—including the wine industry—retains a seat at the table.

Political Dynamics

The path to consensus wasn’t without tension. Some nations, led by Norway and supported by Sweden, Finland, and several African and Southeast Asian states, pushed for a “no safe level” framing of alcohol consumption. This was strongly opposed by wine-producing countries such as Italy and Spain, whose ambassadors forcefully resisted alcohol demonization. Their leadership ensured balance in the final text and safeguarded wine’s place as part of cultural heritage and responsible consumption patterns.

U.S. Position

The United States chose not to sign the declaration. While this makes headlines, it does not impact the global framework—no veto power applies here—and U.S. domestic alcohol policy remains unchanged.

What This Means for the Wine Sector

For the global wine community, the outcomes matter deeply. The wine sector must continue collaborating with beer and spirits producers under the umbrella of organizations like IARD, which the UN recognizes as accredited industry partners. The emphasis is on real-world evidence and concrete actions, such as:

  • Responsible service training programs.
  • Clear labeling (pregnancy warnings, age restrictions, don’t drink and drive).
  • Age verification for delivery services.
  • Alcohol testing at events.

Tools like the Wine in Moderation program and events like Wine in Moderation Day (November 8) will be vital in demonstrating accountability and commitment. Integrating these actions into broader sustainability policies will strengthen credibility.

Looking Ahead

The declaration is not a regulation but a political direction-setter. With heads of state and prime ministers behind it, national-level implementation will gain weight. For the wine sector, the challenge is clear: engage constructively, maintain credibility with evidence-based action, and ensure our voice is present in conversations shaping future frameworks—especially with key milestones approaching in 2026 (WHO Executive Board, World Health Assembly) and the 2030 framework renewal in 2028.

This is a pivotal moment. The wine industry must not only defend its cultural place but also proactively shape solutions to harmful use, ensuring that moderate and responsible enjoyment remains respected worldwide.