How to Use This Calculator

The Virginia Winery Cost of Production Calculator walks you through eight steps, moving from winery context to vineyard inputs to per-SKU production costs, and finishes with a full cost summary you can download and optionally submit to the statewide benchmark dataset. All data is anonymous — individual winery figures are never disclosed.

Before you start, gather your invoices, payroll records, and bottling statements for the year you are reporting. The more precise your inputs, the more useful your results will be for pricing decisions and benchmarking.

1. About Your Winery

Enter your winery name (optional), Virginia region, report year, and total cases produced across all wines. The report year is the year you incurred the costs — not the vintage year of the wine.

2. Vineyard — Grape Varieties

Add each variety you grow or purchase. You can type varieties in manually or upload a fruit intake CSV from InnoVint or VinTrace to automatically pre-fill variety names, vineyard and block names, and harvested tonnage. VinTrace files will also pre-fill purchase price per ton and freight costs.

3. Vineyard — Costs + Yields by Variety & Block

For each variety, enter as many vineyard blocks as needed. Per block, record acres, tons harvested, spray and fungicide costs, amendments, contract or harvest labor, and any other estate costs. For purchased fruit, enter tons purchased, price per ton, freight, and any other purchase costs. Cost per ton calculates live as you type.

4. Vineyard — Shared Operating Costs

Enter costs that span your whole vineyard rather than a specific block — vineyard manager and full-time worker wages, payroll taxes, workers’ comp, whole-vineyard spray and fertilizer totals (if not entered per block), cover crop materials, equipment fuel and repairs, trellis and vine replacement, irrigation, and other shared costs.

5. Winery — Wine SKUs

Add each wine you produced this year by name, vintage, and type (red, white, rosé, sparkling, etc.). These SKUs carry through to the remaining steps where you assign grape sourcing and all production costs to each wine individually.

6. Winery — Grape Sourcing & Production Per SKU

For each wine, enter cases produced, your cases-per-ton conversion factor (typically 50–70 for 750ml table wines), and the blend percentage drawn from each vineyard block. Blend percentages should total 100% per SKU. The calculator shows implied tons needed and flags any block overages in real time.

7. Winery — Production Costs Per SKU

Enter dry goods (bottles, corks/closures, capsules, labels, cartons), oak costs (new barrels, neutral barrels, oak alternatives), cellar and storage costs, bottling and packaging costs, and federal and Virginia excise taxes per gallon. Enter your FOB price per case and the calculator shows your gross margin live. Shared winery costs — winemaker and cellar staff wages, winemaking supplies, lab fees, equipment, utilities, compliance, and other overhead — are entered once and allocated across all SKUs.

8. Review, Download, & Submit

Your full cost summary shows total cost per bottle and per case for each SKU, gross margin, and a breakdown of vineyard vs. winery costs. Download a copy of your report for your own records, then optionally submit your data to the Virginia benchmark dataset — anonymously and confidentially — to help build regional cost benchmarks that benefit all Virginia producers.

Pro Tip: Run this annually at a minimum.

Input costs change year over year. Make it a habit to complete the calculator after each harvest season so your pricing always reflects current economic reality and just not last year’s assumptions. The more Virginia wineries contribute data, the more valuable the regional benchmarks become for everyone.

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