Why this matters
Virginia is one of the only major wine regions in the country without reliable, real-world cost-of-production data. Wineries are making pricing and investment decisions without knowing how their costs compare to peers β€” and lenders, policymakers, and industry organizations are doing the same. This calculator is the first effort to change that. By contributing your data, you help build the benchmarks the whole industry needs.
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What you'll get out of this
This tool produces a full, deconstructed cost-of-goods breakdown for every wine you produce β€” cost per bottle, cost per case, cost per ton, and gross margin by SKU. Plan 20–45 minutes depending on your operation size and how detailed you want to get. You can enter grape and vineyard costs now and come back to add winery and bottling costs as they occur. A downloadable report is generated at the end.
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Your privacy is protected.
All data submitted through this calculator is anonymous and confidential. Individual winery figures are never disclosed β€” results are published only as regional and statewide averages to help Virginia wineries benchmark their production costs against industry peers.
Step 1 of 8
About your winery
Basic context for benchmarking. Winery name is optional.
Enter the year you incurred these costs, not the wine's vintage year.
This calculator is provided by the Virginia Wine Coalition with support from GO Virginia Region 9 and the Virginia Wine Board.
Step 2 of 8
Vineyard β€” grape varieties
Add each variety you grow or purchase. You'll enter costs, yields, and blend percentages per variety next.
Have a fruit intake report?
Upload a fruit intake CSV from InnoVint or VinTrace to automatically pre-fill your varieties, vineyard/block names, and harvested tonnage. VinTrace files also pre-fill purchase price per ton and freight costs. Costs can be filled in on the next screen.
Step 3 of 8
Vineyard β€” costs & yields by variety &/or block
For each variety, add as many vineyard &/or blocks as needed. Enter acres, tons, blend %, and all direct growing costs per block. Cost per ton updates live. Note: spray & fungicide and amendments can be entered block by block here, or if you track these as whole-vineyard totals you can skip those fields and enter them on the next screen instead.
Step 4 of 8
Vineyard β€” shared operating costs
Costs that span the whole vineyard. If you track spray, fertilizer, or other inputs as whole-vineyard totals rather than by block, enter them here. Block-level inputs entered on the previous screen are kept separate and both are included in your totals.
Shared labor
Insurance
Shared inputs (whole-vineyard totals)
Use these fields if you track spray, fertilizer, or other inputs at the whole-vineyard level. Leave blank if you entered these costs per block on the previous screen.
Shared equipment & infrastructure
Annual depreciation from your tax return or accountant
Step 5 of 8
Winery β€” wine SKUs
Add each wine you produced or bottled during your report year. For each SKU you'll enter production volume, grape sourcing, and all winery costs through packaging. Note: vineyard costs entered in steps 2–4 should correspond to the same report year as the wines listed here β€” for example, if you're reporting 2024, enter your 2024 grape costs and the wines those grapes went into, even if some wines won't be bottled until 2025.
Step 6 of 8
Winery β€” grape sourcing & production per SKU
For each wine, enter cases produced, the cases-per-ton conversion factor, and grape variety blend percentages. Blend % should total 100% per wine.
Step 7 of 8
Winery β€” production costs per SKU
Dry goods, oak, cellar/storage, bottling, excise taxes, and FOB price per wine. Gross margin calculated live.
Shared winery costs (across all SKUs)
Annual depreciation from your tax return or accountant
Annual depreciation from your tax return or accountant
Facility & contract fees
Rent, shared facility fees, collective membership, etc.
Custom crush, consulting winemaker fees, etc.
Step 8 of 8
Your cost summary
Review before submitting to the benchmark dataset.
By submitting, your data is logged anonymously to a shared benchmark dataset. Winery name recorded only if entered. Individual winery data is never shared publicly.